Designing Brand & Product Experiences.

We help founders build unforgettable brands & products using Design Thinking.

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Ranging from various verticals and domains, we have partnered with early-stage startups to large institutions in building their products

case studies

Few of our recent projects

Here's how we have brought immense value to the table by designed products for startups that impact millions of lives and improve the top and bottom lines for their business growth

Ed-Tech

How we supercharged an Ed-Tech startup, catapulting their revenue to over ₹2 Crore in the first 8 months!

With over 6000+ paying users, this Mumbai-based startup is skyrocketing growth opportunities with the right User Experience that students love.

creator economy

A creator economy platform that onboarded India's Elite 1% storytellers to monetize their content!

Helping over 2000+ storytellers monetize their content with a decentralized platform, enabling them to build their own tribe of true fans.

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mckinsey insights

Design-focused startups generate 32% more revenue

How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?

Results show that over the last 10 years design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%. Source - DMI

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Stories of our recent designs

Over the last 17 months, we have worked with 20+ clients across various tech verticals - helping them build an amazing experience for their users.

enterprise

A platform that enables multi-million dollar brands to execute their marketing campaigns!

Streamlining their process of collaboration, production, and iteration to successfully launch campaigns that impact billions of people around the globe.

retail-tech

Retail-tech app helping garment brands with 3D product visualization!

An app that helps garment manufacturers visualize their fabrics and prints to make the right decisions and reduce the chances of human error.

coming soon

Entertainment

Aviation content streaming platform with over 1000+ films!

Building an OTT platform for a niche audience with a love of history of aviation and vintage aircrafts.

Ed-tech

How we supercharged an Ed-Tech startup, catapulting their revenue to over ₹2 Crore in the first year!

With over 6000+ paying users, this Mumbai-based startup is skyrocketing growth opportunities with the right User Experience that students love.

creator economy

A creator economy platform that onboarded India's Elite 1% storytellers to monetize their content!

Helping over 2000+ storytellers monetize their content with a decentralized platform, enabling them to build their own tribe of true fans.

production

Increasing conversions to onboard Billion-dollar brands

From 2008 to 2022, building trust, credibility and driving revenue with a website that converts visitors into warm leads.

ed-tech

Designing an immersive experience to help students upskill in their career and develop relevant skill sets in the 21st century with live cohort based learning.

With over 6000+ paying users, this Mumbai-based startup is skyrocketing growth opportunities with the right User Experience that students love.

ttt Academy | Web | app

Introduction

The exponential growth of technology has created a need for continuous upskilling among professionals and students. To address this demand, we conceptualized, designed, and developed an advanced Ed-Tech app focusing on delivering high-quality courses and live cohort-based learning experiences.Our mission was to bridge the gap between the evolving industry demands and learners' skill sets by creating a seamless, interactive, and engaging educational platform.

Research and Ideation

Our journey began with extensive market research to understand the current educational landscape and identify the gaps and challenges faced by learners.Through surveys, interviews, and data analysis, we pinpointed the need for a platform offering not only courses but also live cohort-based learning, facilitating collaborative and practical skill-building.We focused on creating a user-centric experience, ensuring ease of navigation, personalized learning paths, and real-time interactions to simulate a classroom environment.The app would cater to professionals seeking specific skill enhancements as well as students aiming for comprehensive educational support.

User Interface & Experience

The design phase concentrated on an intuitive, aesthetically pleasing user interface. We employed a clean and responsive design, ensuring a seamless experience across various devices. The dashboard was structured to provide a personalized learning journey, enabling users to track progress, access courses, and engage in live sessions effortlessly.

Course Content & Learning Experience

The app's backbone was its diverse and comprehensive course offerings, segmented into categories and skill levels. Each course was meticulously curated, integrating multimedia content, quizzes, assignments, and real-world projects for a holistic learning experience. Live cohort-based sessions were introduced, allowing real-time interactions with instructors and peers, fostering a collaborative learning environment.

Features & Functionalities

The Ed-Tech app boasted a myriad of features designed to elevate the learning experience:1. Personalized Learning Paths: Tailored course recommendations based on user preferences and skill gaps.2. Live Cohort-Based Learning: Real-time sessions, workshops, and group projects for interactive learning.3. Interactive Assessments: Quizzes, assignments, and real-world projects to apply theoretical knowledge.4. Progress Tracking: Comprehensive analytics to monitor and measure learning progress.5. Community Interaction: Discussion forums and networking opportunities for peer-to-peer engagement.

Launch & Results

Upon the app's launch, the response was overwhelmingly positive. The platform gained traction among professionals seeking continuous upskilling and students pursuing supplementary education. Positive user feedback and increasing engagement metrics validated the app's effectiveness in meeting the learners' needs.The app's impact extended beyond upskilling, fostering a community of like-minded individuals, enhancing collaboration, and providing opportunities for networking and knowledge-sharing.

Launch & Results

Our journey in designing and developing this Ed-Tech app emphasized the importance of creating a holistic and engaging learning environment. The success of this platform not only addressed the immediate need for upskilling but also fostered a community-driven approach to learning.The app's robust infrastructure, user-centric design, and immersive learning experiences positioned it as a pivotal tool for professionals and students aiming to thrive in an ever-evolving landscape.We believe that by continuously iterating and expanding the platform's offerings, we can revolutionize education and professional upskilling for the better.

creator economy

A creator economy platform that onboarded India's Elite 1% storytellers to monetize their content!

Helping over 2000+ storytellers monetize their content with a decentralized platform, enabling them to build their own tribe of true fans.

fambase | web | app

Introduction

The exponential rise of content creation across various digital platforms has led to the need for a space where creators can engage, monetize their content, and foster a dedicated community.To address this need, we embarked on designing and developing a web app dedicated to empowering creators by providing them with a platform to monetize their content, engage with their audience, and build a thriving community.

Research & Ideation

Our journey commenced with in-depth market research to understand the challenges faced by creators in establishing connections with their audience and monetizing their content effectively.Through surveys, interviews, and data analysis, we identified the need for a centralized platform where creators could interact, share content, and monetize their work while fostering a strong community around their brand.The primary goal was to create an inclusive, user-friendly, and engaging space that could cater to a wide array of creators, ranging from artists and writers to vloggers and podcasters.

User Interface & Experience

The design phase focused on a sleek, responsive, and customizable user interface. Our aim was to create an aesthetically pleasing platform that encouraged easy navigation and allowed creators to showcase their content seamlessly. The dashboard was designed to provide creators with tools for content creation, monetization, and audience engagement.

Content Monetization & Engagement Features

We tailored the app's feature set to cater to the diverse needs of creators:1. Subscription Models: Creators could offer tiered subscription models for exclusive content and perks to their audience.2. Tip Jar/Donations: A feature allowing fans to directly support creators through one-time or recurring donations.3. Merchandise Store Integration: Seamless integration of an e-commerce platform for creators to sell branded merchandise to their audience.4. Live Q&A Sessions & Workshops: Interactive sessions enabling direct engagement between creators and their followers.5. Community Forums & Groups: Dedicated spaces for discussions, networking, and collaboration among creators and their audience.

Technology Stack

The app was built using a scalable and robust technology stack, ensuring secure transactions, real-time interactions, and personalized user experiences. Cloud-based infrastructure, coupled with a versatile backend and frontend setup, provided a reliable and interactive platform.

Launch & Results

Upon launch, the platform garnered significant interest among creators seeking to build a community and monetize their content effectively. The subscription models and direct support features saw substantial utilization, indicating strong creator-follower engagement and support. The introduction of live sessions and community forums resulted in heightened user interaction and community building.User feedback was overwhelmingly positive, emphasizing the platform's ease of use and effectiveness in connecting creators with their audience.

Concluision

Our venture in developing this community monetizing and engagement web app showcased the power of fostering a space that unites creators with their audience while providing sustainable monetization avenues. The platform's success did not merely focus on revenue generation but also emphasized the importance of building a thriving community around creators.The app's innovative feature set, user-friendly design, and seamless user experience positioned it as an essential tool for creators looking to grow and monetize their content.By consistently iterating and adapting to the evolving needs of creators, we aim to continue revolutionizing the landscape of community-driven content creation.

enterprise

A platform that enables multi-million dollar brands to execute their marketing campaigns!

Streamlining the process of iteration and management while launching campaigns impacting billions of people worldwide.

tribe | web

Introduction

In today's fast-paced business environment, the need for collaborative platforms that bring together multinational brands, companies, freelance creators, and outsourced agencies is essential for effective marketing and streamlined internal collaboration. With this in mind, we set out to design and develop a sophisticated platform that would serve as a nexus for these entities, fostering collaboration, creativity, and efficiency.

Research & Ideation

Our journey commenced with extensive market research to understand the challenges faced by both multinational brands and freelance creators in collaborating for marketing campaigns and internal projects. Through interviews, surveys, and industry analysis, we identified the need for a centralized platform that could facilitate seamless communication, project management, and resource sharing.The goal was to create a space that accommodated the diverse needs of both established brands seeking creative marketing solutions and freelance creators looking for collaborative opportunities.

User Interface & Experience

The design phase focused on creating a user-friendly, intuitive, and versatile interface. The platform was structured to accommodate various user types, providing easy navigation and access to project management tools, creative resources, and communication channels.

Collaboration & Marketing Features

The feature set was meticulously crafted to cater to the specific needs of multinational brands, companies, and freelance creators:1. Project Management Tools: Integrated tools for project planning, task assignment, and progress tracking.2. Resource Sharing & Creative Briefs: Dedicated spaces for sharing brand guidelines, project briefs, and creative assets.3. Collaborative Workspaces: Virtual rooms for real-time collaboration between brands, creators, and outsourced agencies.4. Communication Channels: Built-in communication tools for seamless interactions and feedback exchange.5. Performance Analytics: Metrics and analytics for evaluating campaign performance and productivity.

Launch & Results

Upon launch, the platform attracted attention from multinational brands seeking efficient marketing solutions and freelance creators interested in collaborative opportunities. Brands found the platform instrumental in streamlining their communication with multiple outsourced agencies and freelancers. Freelance creators benefited from increased exposure to various global brands and companies seeking their creative expertise.The positive user feedback highlighted the platform's success in providing a centralized space for effective collaboration, resulting in successful marketing campaigns and streamlined project execution.

Conclusion

Our venture in developing this collaborative platform showcased the power of bringing together multinational brands, companies, and freelance creators for efficient marketing campaigns and internal collaboration. The success of this platform not only facilitated productive collaborations but also emphasized the importance of streamlining communication and resources.The platform's innovative features, user-friendly design, and secure environment positioned it as a pivotal tool for multinational brands and freelance creators seeking to collaborate effectively.Moving forward, we aim to further enhance and expand the platform's capabilities to meet the evolving needs of a dynamic market.

ColorA Primary Blue was used for all the buttons and actions followed by Error, Success and Caution i.e. Red, Green and Yellow. A set of neutrals was also used for the majority of design

TypographyA modern and clean Sans Serif typeface named SF Pro Display was used to pair with the overall visual identity and colors.

retail-tech

Fashion-tech app helping garment brands with 3D product visualization!

An app that lets garment manufacturers visualize their fabrics and prints to make the right decisions and reduce the chances of human error.

texpidea

entertainment

Aviation content streaming platform with over 1000+ films!

Building an OTT platform for a niche audience with a love of history of aviation and vintage aircraft.

Jetflix | web | mobile

Introduction

In today's digital age, the demand for Over-The-Top (OTT) platforms is soaring, offering users convenient access to a vast array of content. This case study focuses on the user experience (UX) design process for a landing page of an OTT platform dedicated solely to aviation-related content. The goal is to create an intuitive, engaging, and immersive experience that caters specifically to aviation enthusiasts.

Understanding the Audience: Conducted surveys, interviews, and analyzed market trends to comprehend the preferences, behaviors, and pain points of aviation enthusiasts.Competitor Analysis: Researched existing OTT platforms, aviation forums, and websites to identify strengths, weaknesses, and opportunities for differentiation.Content Analysis: Collaborated with content creators and aviation experts to curate a diverse range of high-quality content, including documentaries, tutorials, live events, and exclusive interviews.

Wireframing: Created wireframes to outline the structure and layout of the landing page, focusing on simplicity, clarity, and easy navigation.Visual Design: Developed a visually appealing design language inspired by aviation aesthetics, utilizing a clean layout, high-resolution imagery, and intuitive icons.Color Scheme: Incorporated a combination of aviation-inspired colors such as sky blue, metallic silver, and white, ensuring readability and accessibility.Typography: Selected clear and legible fonts for headers, body text, and buttons to enhance readability across different devices.Interactive Elements: Implemented interactive elements like hover effects, subtle animations, and carousel sliders to enhance engagement and user interaction.Responsive Design: Ensured responsiveness across various devices and screen sizes, prioritizing mobile optimization for seamless viewing on smartphones and tablets.

Featured Content Section: Highlighted top-rated documentaries, exclusive interviews, and live events to captivate users' attention.Browse by Category: Categorized content into sections such as History, Technology, Flight Training, and Aviation Events for easy exploration.Search and Filter Options: Integrated robust search functionality and filter options based on relevance, popularity, and duration to streamline content discovery.Personalized Recommendations: Utilized machine learning algorithms to deliver personalized content recommendations based on users' viewing history and preferences.User Profiles: Enabled users to create profiles, customize preferences, and save favorite content for convenient access.Social Integration: Integrated social media sharing buttons, comments sections, and community forums to foster user engagement and interaction.

Usability Testing: Conducted usability testing sessions with a diverse group of aviation enthusiasts to gather feedback on navigation, content discoverability, and overall user experience.A/B Testing: Implemented A/B tests to compare different design elements, call-to-action buttons, and content placement to optimize conversion rates.Accessibility Testing: Ensured compliance with accessibility standards, including screen reader compatibility, color contrast, and keyboard navigation.Performance Testing: Tested page loading speed and performance across various devices and internet connections to ensure smooth and seamless user experience.

Soft Launch: Rolled out the landing page to a select group of users for initial feedback and bug identification.Continuous Improvement: Gathered user feedback through surveys, analytics, and user behavior tracking to identify areas for improvement and new feature development.Iterative Updates: Implemented regular updates and iterations based on user feedback, market trends, and technological advancements to enhance the platform's functionality and user experience.

The design of the aviation OTT platform landing page successfully combines user-centric design principles, immersive visuals, and intuitive navigation to create a compelling and engaging experience for aviation enthusiasts. By continuously refining and iterating based on user feedback and market trends, the platform aims to become the go-to destination for aviation-related content, fostering a vibrant community of passionate enthusiasts.

media

Optimizing the website for maximum inquiries from brands and to increase conversions

From 2008 to 2022, building trust, credibility and driving revenue with a website that converts visitors into warm leads.

ttt | web | mobile

Introduction

The media landscape is dynamic and highly competitive. Our task was to revamp the online presence of a leading media agency, aiming to enhance user experience, drive conversions, and attract collaborations with multinational brands and corporates. Our objective was to craft a website that not only showcased the agency's services but also fostered seamless interactions, resulting in increased revenue and substantial partnerships.

SitemapAs an essential part of any website creation, I created a sitemap in order to make the navigation and essential pages of the website easier to understand before jumping to design.

Introduction

The media landscape is dynamic and highly competitive. Our task was to revamp the online presence of a leading media agency, aiming to enhance user experience, drive conversions, and attract collaborations with multinational brands and corporates. Our objective was to craft a website that not only showcased the agency's services but also fostered seamless interactions, resulting in increased revenue and substantial partnerships.

Research & Analysis

Our journey began with a comprehensive audit of the existing website, understanding user behavior, pain points, and market trends. Through user surveys, heatmaps, and competitor analysis, we identified several areas for improvement, including navigation, content structure, and user engagement.

User-Centric Redesign

The core of the redesign focused on creating a user-centric and visually appealing interface. The design aimed at presenting information more intuitively, simplifying navigation, and highlighting the agency's services and success stories.

Enhanced Brand Collateral & Testimonials

We emphasized showcasing the agency's successful collaborations, client testimonials, and case studies to build credibility and trust among potential partners and clients.

Optimized Conversion Elements

Strategically placed call-to-action buttons, clearer service descriptions, and simplified contact forms were integrated to guide users towards conversions more effectively.

Execution & Deployment

The new website design was implemented in collaboration with a proficient development team. The deployment focused on ensuring a seamless transition from the old site to the new one while constantly monitoring for any glitches or issues.

Post-Redesign Impact

The instant impact of the website redesign was remarkable:1. Increased Conversions: The streamlined design and optimized conversion elements led to an immediate 10% increase in conversions within the first week of launch.2. Revenue Boost: This surge in conversions directly translated into a significant revenue increase, resulting in millions in new revenue within the first quarter post-redesign.3. Partnerships with Multinational Brands and Corporates: The enhanced credibility and user-friendly experience attracted the attention of multinational brands and corporates, resulting in new partnerships and collaborations.4. Positive User Feedback: User feedback indicated a more intuitive experience, clearer service offerings, and a heightened level of trust in the agency's capabilities.

Conclusion

The redesign of the media agency's website proved to be a game-changer. The immediate impact on conversions and revenue, leading to collaborations with multinational brands and corporates, validated the success of the initiative.The website's innovative design, improved user experience, and emphasis on highlighting the agency's expertise were instrumental in driving the significant growth and fostering new collaborations. This success paves the way for continued enhancements and strategic adaptations to further solidify the agency's position in the competitive media landscape.

For Tech Startups

Design a product that your users love!

How to craft a product experience that not only captivates your users but also drives growth and revenue using Design Thinking.